Dorchester County Sealed Solicitation

Title: Digital Tourism Marketing Promotions Program RFP

Deadline: 8/7/2018 2:00 PM   (UTC-05:00) Eastern Time (US & Canada)

Status: Cancelled

Solicitation Number: 2019-1301-3309-01

Description:

Dorchester County is seeking the services of a Public Relations firm with tourism marketing and promotions experience. Respondents should have a proven track record for strategic and long-term planning, providing a variety of promotional, publicity and advertising plans, strategic marketing and national/regional media placements. The purpose of this solicitation is to procure a marketing and public relations firm to provide a digital tourism marketing program for Dorchester County. Please contact Rebecca Dantzler at rdantzler@dorchestercountysc.gov for questions regarding download of documents.

Documents:

Documents as of 7/23/2018
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Addition 1

Posted: 1/14/2019

Type of Addition: Cancellation Information

Question 1

Posted: 7/31/2018

Question: Is the $20,000 budget for the plan and deliverable's only? Or is this supposed to also include Digital Media Buying and Advertising?

Response: $20,000 total. This includes contract fees, creative, videography and ad buys.

Question 2

Posted: 7/31/2018

Question: It states to create a long term digital marketing strategy? Please define long term? If digital media buying is included, do you want the strategy for 1 year?

Response: Long term in 3 years. Contract would be awarded for 1 year and renewal would be contingent upon results.

Question 3

Posted: 7/31/2018

Question: Who is your target audience and what market areas would you like to target?

Response: This is a new broad Countywide marketing initiative.

Question 4

Posted: 7/31/2018

Question: Does your website have google analytics?

Response: Yes

Question 5

Posted: 7/31/2018

Question: How does the internal decision making and approval process work for Dorchester County? Is there a board involved?

Response: The firm would work directly with the County PIO. All plans would be approved and over saw by the public info office.

Question 6

Posted: 7/31/2018

Question: As part of the plan would you want a Brand Standards guide?

Response: No. The County already has a logo and brand standards that must be followed with all creative work.

Question 7

Posted: 7/31/2018

Question: Do you have concepts and materials you would want the chosen firm to follow or will the firm have the opportunity to create new elements?

Response: The firm will be tasked with creating new creative including full video ads (short and long form videos) graphic design and photography.

Posted: 1/14/2019

Type of Addition: Cancellation Information

Posted: 7/31/2018

Question: Is the $20,000 budget for the plan and deliverable's only? Or is this supposed to also include Digital Media Buying and Advertising?

Response: $20,000 total. This includes contract fees, creative, videography and ad buys.

Posted: 7/31/2018

Question: It states to create a long term digital marketing strategy? Please define long term? If digital media buying is included, do you want the strategy for 1 year?

Response: Long term in 3 years. Contract would be awarded for 1 year and renewal would be contingent upon results.

Posted: 7/31/2018

Question: Who is your target audience and what market areas would you like to target?

Response: This is a new broad Countywide marketing initiative.

Posted: 7/31/2018

Question: Does your website have google analytics?

Response: Yes

Posted: 7/31/2018

Question: How does the internal decision making and approval process work for Dorchester County? Is there a board involved?

Response: The firm would work directly with the County PIO. All plans would be approved and over saw by the public info office.

Posted: 7/31/2018

Question: As part of the plan would you want a Brand Standards guide?

Response: No. The County already has a logo and brand standards that must be followed with all creative work.

Posted: 7/31/2018

Question: Do you have concepts and materials you would want the chosen firm to follow or will the firm have the opportunity to create new elements?

Response: The firm will be tasked with creating new creative including full video ads (short and long form videos) graphic design and photography.