Havelock is a City of approximately 18,000 residents located near the Neuse River and United States Marine Corps Air Station Cherry Point in eastern North Carolina. Havelock is well-regarded for its unique small-town feel. The City’s array of historic sites, waterways for recreation, and incredible American pride which contributes to the vibrancy of Havelock’s atmosphere. In recent years, the City has implemented various economic development programs and improvements, including a new ADA compliant amphitheater, Music in the Park, and kayak launch with new restrooms along Slocum Creek to attract local and regional visitors to the City’s retail areas and other points of interest.

The primary goal of this project is to establish a program for wayfinding signage to serve residents and visitors to the City of Havelock. The focus of the wayfinding system will be signs within the public right-of-way.

The program will be successful if it:

1. Enhances visitors’ and locals’ ability to easily navigate into and around the City of Havelock and to find desired destinations (including parking).

2. Supports and promotes the distinct identity for the City of Havelock.
3. Raises community and visitor awareness of the entities and locations.

4. Enhances the success and market potential for the arts, entertainment, retail dining and economic growth and development.

5. Decreases signs clutter on many of the main roadways and intersections by combining many of these individual signs, possibly grouping them on a larger sign.
The wayfinding signage program will direct motorists, residents, and visitors to the City’s various points of interest, services, facilities, institutions and downtown area. The signs will have a distinct design, reflecting the existing symbols and branding images for the City of Havelock.