City of Beaufort Sealed Solicitation
Title: CONSULTING SERVICES FOR PUBLIC EDUCATION CAMPAIGN
Deadline: 8/31/2021 2:00 PM (UTC-05:00) Eastern Time (US & Canada)
Status: Deadline Expired
Solicitation Number: RFP 2022-104
Description:
The City of Beaufort is soliciting proposals
from qualified firms or individuals to provide public educational services.
The
city, on behalf of all the municipalities in Beaufort County, is seeking a
marketing/communications firm or qualified individual to provide advice,
guidance, and a public education campaign regarding the Local Option Sales Tax
referendum (LOST), which will be on the November 2, 2021, ballot in Beaufort
County.
Documents:
| Documents as of 8/17/2021 |
|---|
| RFP-2022-104 CONSULTING SERVICES FOR PUBLIC EDUCATION CAMPAIGN.pdf |
Addition 1
Posted: 8/25/2021
Type of Addition: Addendum 1 BID OPENING ZOOM MEETING INFORMATION
Overview: Invitation to attend Bid Opening via ZOOM
Deadline: 8/31/2021 2:00 PM
Solicitation #: RFP 2022-104
Documents:
Addition 2
Posted: 8/27/2021
Type of Addition: Addendum 2
Overview:
Questions and Answers
Proposer should
determine what is permissible under SC 8-13-1346 and stay within the parameters
of educational and informational.
2.
Are advertising costs included in the RFP,
explicitly? Would the City of Beaufort be the lone payee for advertising, or
are vendors encouraged to include that in the proposal?
3.
In terms of public dissemination, can the City
of Beaufort's online channels be optimized for messaging and targeting?
Yes, as would the online channels of the other municipal jurisdictions
in Beaufort County.
4.
In connection to the question above: would it be
the understanding that proposals must include new online properties or channels
specific to the campaign?
Yes
5.
Is the City of Beaufort looking for video ad
development?
See Section IV of
the RFP that defines the City’s expectations of the selected contractor.
6.
Effectively communicate information and key
points regarding the referendum to the public. - if direct mail or ads are part
of this communication, would this be part of our budget, or is our budget just
for the strategy and development of ads and mailers, but not the actual
printing or buying of said ads?
If advertising is part of proposed plan as described to
meet requirements of Section VI (d) of the RFP, then those costs should be
included in proposal.
7.
Conduct public meetings/outreach programs as
necessary - would any expenses to facilitate this be included in our
budget?
Yes
8.
Given that the client would be a public entity
(City), I assume that all materials to promote the LOST increase must be kept
educational and informational, rather than persuasive?
Yes, materials should be educational and informational.
9.
When would the RFP be awarded?
As soon as possible after the Bid opening date.
10. Given
question # 1, are we allowed to develop a campaign that would target more
likely voters that would support the LOST increase, even if just providing them
with non-persuasive materials?
Yes, that is permissible.
Documents:
Posted: 8/25/2021
Type of Addition: Addendum 1 BID OPENING ZOOM MEETING INFORMATION
Overview: Invitation to attend Bid Opening via ZOOM
Deadline: 8/31/2021 2:00 PM
Solicitation #: RFP 2022-104
Documents:
Posted: 8/27/2021
Type of Addition: Addendum 2
Overview:
Questions and Answers
Proposer should
determine what is permissible under SC 8-13-1346 and stay within the parameters
of educational and informational.
2.
Are advertising costs included in the RFP,
explicitly? Would the City of Beaufort be the lone payee for advertising, or
are vendors encouraged to include that in the proposal?
3.
In terms of public dissemination, can the City
of Beaufort's online channels be optimized for messaging and targeting?
Yes, as would the online channels of the other municipal jurisdictions
in Beaufort County.
4.
In connection to the question above: would it be
the understanding that proposals must include new online properties or channels
specific to the campaign?
Yes
5.
Is the City of Beaufort looking for video ad
development?
See Section IV of
the RFP that defines the City’s expectations of the selected contractor.
6.
Effectively communicate information and key
points regarding the referendum to the public. - if direct mail or ads are part
of this communication, would this be part of our budget, or is our budget just
for the strategy and development of ads and mailers, but not the actual
printing or buying of said ads?
If advertising is part of proposed plan as described to
meet requirements of Section VI (d) of the RFP, then those costs should be
included in proposal.
7.
Conduct public meetings/outreach programs as
necessary - would any expenses to facilitate this be included in our
budget?
Yes
8.
Given that the client would be a public entity
(City), I assume that all materials to promote the LOST increase must be kept
educational and informational, rather than persuasive?
Yes, materials should be educational and informational.
9.
When would the RFP be awarded?
As soon as possible after the Bid opening date.
10. Given
question # 1, are we allowed to develop a campaign that would target more
likely voters that would support the LOST increase, even if just providing them
with non-persuasive materials?
Yes, that is permissible.
Documents: