Lee College District Purchasing Dept. Sealed Solicitation
Title: Digital Advertising Services RFP No. 200625-01
Deadline: 6/25/2020 2:00 PM (UTC-06:00) Central Time (US & Canada)
Status: Awarded
Solicitation Number: 200625-01
Description:
Lee College ("College") is soliciting proposals in response to this Request for Proposals RFP No. 200625-01 (this "RFP"), from qualified vendors to perform work ("Work") more specifically described in the Work Scope of this Request for Proposals, including:
(1) Advertising Services;
(2) Advertising Campaign Management; and
(3) Service Engine Optimization (SEO)
Pre-Bid Meeting Date: 6/4/2020 2:00 PM
Pre-Bid Meeting Details: Please sign up if you plan to attend the pre-bid meeting.
Documents:
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Addition 1
Posted: 6/4/2020
Type of Addition: Addendum
Overview:
The purpose of this addendum is to respond to questions that have been asked regarding the Digital Advertising RFP. Please see the attached document.
Documents:
Addition 2
Posted: 6/18/2020
Type of Addition: Addendum
Overview:
The purpose of this addendum is to supplement section 4.4.6 of the Digital Advertising Services RFP No.
200625-01 where we were asked to better define the qualitative data we expect to be reported on by the awarded vendor. Please see the attachment.
Also, as we near the due date for your proposals we would like to take this opportunity to ask that when you submit your proposals to please upload documents in one file, or as few as possible, with the exception of your pricing.
Documents:
Addition 3
Posted: 6/18/2020
Type of Addition: Addendum
Overview: The purpose of this addendum is to inform you of an error on page 13 section 5.1. Please see attached addendum document.
Documents:
Addition 4
Posted: 7/29/2020
Type of Addition: Award Information
Overview: We appreciate everyone's interest in working with Lee College and the time you took to prepare your proposal. This is to inform you that the contract for Lee College Digital Advertising has been awarded to AdTaxi.
Amount: $210,000.00
Addition 5
Posted: 9/17/2020
Type of Addition: Post Bid Word
Overview: If this ever goes out for rebid, it would be a good idea to review all addendum information and incorporate it into the new RFP to avoid future questions.
Question 1
Posted: 5/26/2020
Question: On page 3 of the RFP document it states that Historically, Lee College has spent up to $200,000 annually for the services contained within the RFP. Is that $200,000 for agency services/fees or is that the total spend including media? What has been Lee College's past media budgets/annual spend?
Response: On page 3 of the RFP document it states that Historically, Lee College has spent up to $200,000 annually for the services contained within the RFP. Is that $200,000 for agency services/fees or is that the total spend including media? The total spend will be $200,000 including agency services/fees and media. The media spend is traditionally between $200,000-250,000 annually. What has been Lee College's past media budgets/annual spend? The exact amount is not readily available at this time, only that it is traditionally between $200,000-250,000 annually.
Question 2
Posted: 5/27/2020
Question: Is the selected firm required to have an office in Texas? Is there a preference for Texas-based firms vs. out of state? Will in-person meetings be required? What is the frequency? Is there an incumbent firm / vendor who will potentially be responding to this RFP as well? Can you clarify the budget available for this scope?
Response: Is the selected firm required to have an office in Texas? No Is there a preference for Texas-based firms vs. out of state? Lee College follows State of Texas Preference Laws. Therefore, location can be a factor. Will in-person meetings be required? No What is the frequency? A minimum of 12 virtual meetings during the duration of said contract. Is there an incumbent firm / vendor who will potentially be responding to this RFP as well? Lee College has worked with several firms in the past, two of which have shown interest and may compete. Can you clarify the budget available for this scope? The total budget allocated is $200,000.
Question 3
Posted: 6/2/2020
Question: Does Lee College have online courses? Will we be able to access your current Paid Search account? Historic Enrollment Breakdown by geography (i.e.: How much of their enrollments come from Houston? Local area? State? Other markets?) Will there be a need to build a landing page (Reference: Appendix A - Pricing)? Under Appendix A breakdown, is this how we are separating/allocating the $200k? Where are sending Paid Search Traffic (Landing page or main page) Where are we sending FB Traffic (Landing page or main page) Will Contractor be expected to make any changes to College website(s) to implement optimization recommendations, or simply provide the recommendations? Will Contractor be expected to provide content for publishing on College website(s), for example, blog posts, or simply provide guidance on topics, keywords, etc.? For the thirty (30) day analysis, is that the 30 days immediately preceding the commencement of work by Contractor or a different date range? When is that analysis expected to be delivered by Contractor to College? The Scope of Work for SEO (4.4.3) indicates research and reporting, while the Proposed Solution (4.5.7) asks for an outline of "on-page optimization offerings". Is Contractor expected to make on-page optimizations for purposes of SEO or in support of another aspect of the overall campaign? Do you do High School Recruiting Is the $200,000 budget just for media spend or does it include agency fees?
Response: 1st half of response to questions: 1. Lee College does offer online courses. 2. Lee College does not currently have a paid search account. 3. The majority of enrollment of Lee College comes from within our service area, which encompasses the following zip codes: 77336, 77369, 77514, 77520, 77521, 77522, 77532, 77533, 77535, 77538, 77560, 77561, 77562, 77564, 77575, 77580, 77582, 77585, 77597 4. Appendix A speaks to how the $200,000 budget will be allocated over marketing and campaign fees and management. 5. Both Paid Search and Social Media traffic are sent to different pages within the Lee College website based on the content and or campaign. 6. Contractor will NOT be required to make changes to the Lee College website. Recommendations for SEO, key words and topics, etc. are, however, required.
Question 4
Posted: 6/3/2020
Question: Does Lee College have online courses? Will we be able to access your current Paid Search account? Historic Enrollment Breakdown by geography (i.e.: How much of their enrollments come from Houston? Local area? State? Other markets?) Will there be a need to build a landing page (Reference: Appendix A - Pricing)? Under Appendix A breakdown, is this how we are separating/allocating the $200k? Where are sending Paid Search Traffic (Landing page or main page) Where are we sending FB Traffic (Landing page or main page) Will Contractor be expected to make any changes to College website(s) to implement optimization recommendations, or simply provide the recommendations? Will Contractor be expected to provide content for publishing on College website(s), for example, blog posts, or simply provide guidance on topics, keywords, etc.? For the thirty (30) day analysis, is that the 30 days immediately preceding the commencement of work by Contractor or a different date range? When is that analysis expected to be delivered by Contractor to College? The Scope of Work for SEO (4.4.3) indicates research and reporting, while the Proposed Solution (4.5.7) asks for an outline of "on-page optimization offerings". Is Contractor expected to make on-page optimizations for purposes of SEO or in support of another aspect of the overall campaign? Do you do High School Recruiting Is the $200,000 budget just for media spend or does it include agency fees?
Response: 2nd half of response to questions: 7. Contractor will NOT be required to provide content for the website. 8. The 30-day analysis is immediately preceding work by Contractor. 9. The analysis should be delivered to college on an on-going basis to allow for adjustments and creation of marketing materials and allow for the immediate launch following analysis. 10. Contractor is expected to make recommendations on campaign and website optimizations, but will not be required to implement any website optimizations. Advertising optimizations, however, will fall to the Contractor after recommendations are discussed and approved by Lee College. 11. Lee College actively recruits to all service area high schools. 12. The $200,000 is the cost of the entire campaign including media spent and agency fees.
Question 5
Posted: 6/4/2020
Question: 1. What has Lee College’s historical split been between digital and traditional media? 2. Is the forthcoming campaign envisioned to be focused on specific programs or academic areas, or is it going to be more of a general college-wide awareness effort? 3. Are monthly/annual rate items A - I on page 14 pricing sheet supposed to be based on the scenario pricing on page 12? Or is Lee College looking for recommended retainer fees for each service area in A-I to address ad hoc project needs?
Response: 1. While Lee College has traditionally occupied the traditional media space more than digital. This was under a different president and marketing director and will not be the trend going forward. 2. The campaign focus will be on branding and awareness campaigns. We are working towards changing the image of Lee College and community colleges in general in the Gulf Coast region. 3. We are looking for recommended retainer fees or each service.
Question 6
Posted: 6/4/2020
Question: Did I hear correctly on the call that the College is going to be launching a new website? If so, what's the target date?
Response: Yes. The target date for the new website is 8/15.
Question 7
Posted: 6/8/2020
Question: 1. For our programmatic and TradeDesk (Display) platforms, we typically offer an all-inclusive CPM pricing model which includes the strategy, media planning, buying and reporting related to those platforms. Would Lee be open to a more all-inclusive pricing with those types of platforms & tactics (while sticking to more of a pass through model with social platforms and Search campaigns)? 2. Is there a percentage of the budget that the College would like used on traditional media? 3. Will the vendor be given full admin access to Google Analytics, to set-up needs and analyze the data that is acquired. 4.Is the college currently capturing data related to conversions/enrollments? 5.For SEO, how many competitors will be added to the list for reporting? 6.Scoring Criteria: What percentage of the 25% for vendor experience is allocated to “past relationship with the institution”? 7. The kickoff meeting says that it is to be done virtually, does that mean all meetings can be done that way? 8. Are” in-person” meetings mandatory or would teleconferencing be acceptable since there are a lot of back and forth differences in the document?
Response: 1. We have no objection to the all-inclusive CPM pricing model. Please make sure that we receive a breakdown of cost for each tactic used, as well as the percentage of the budget allocated toward said tactic. 2. No, we are looking for a comprehensive plan to best expands brand recognition and presence, but are not married to any one medium to achieve that goal. 3. Yes, the vendor will be given full access to college Google Analytics account. 4. We are currently capturing data on the performance of all marketing initiatives and the number of leads generated, but do not have a CRM in place to deal with conversion and enrollments. 5. Between 6-10 community colleges is the Gulf Coast Region. Some of these colleges have multiple campus and we may want to look at each campus individually. 6. None. Vendor experience evaluation will be focused on analyzing a vendor’s experience working in higher education, specifically 4-year and community colleges. 7. Due to the COVID-19 pandemic, it is reasonable to believe that most if not all meeting can be handled virtually. 8. Teleconferencing meeting would be acceptable. However, we reserve the right to request an in-person meeting if we feel it is necessary to meet the college objectives.
Question 8
Posted: 6/9/2020
Question: Per the RFP it states that Lee College does not have an existing Paid Search Campaign. If that is incorrect, are we able to do a full analysis on Lee College current campaign? Will the focus be for graduate programs or strictly undergraduate programs?
Response: Lee College is a community college and thus does not offer graduate programs. Lee College has contracted with companies in the past to handle paid search campaigns. We, however, do not place these campaigns ourselves and do not have access to the analytics attached to these platforms except via the vendors dashboards. We cannot give access to competitors dashboards for analysis. If access to the analytics is not required, we have no objection to any analysis or critique of current marketing efforts.
Question 9
Posted: 6/10/2020
Question: I sent up your terms and conditions to our legal department and they sent back a few minor modifications. How do I send those to you?
Response: We are not accepting changes to our terms and conditions at this time. You may include, for consideration, the terms and conditions you are not able to comply with and the modifications your legal department is requesting with your RFP response.
Question 10
Posted: 6/10/2020
Question: Can an additional power point presentation be uploaded to Vendor Registry along with the RFP form that lists our pricing?
Response: You may submit a PowerPoint as a separate file with your RFP response and pricing form.
Question 11
Posted: 6/15/2020
Question: For the Vendor Experience portion, is it required to provide a person of contact with contact information for each case study? Is the focus of this section to review the success of comparable campaigns or to contact each individually for a reference.
Response: We would like contact information for all past performance information submitted. The focus of this section is to evaluate the effectiveness of the marketing campaigns and gain an understanding of what the vendor learned during the campaign and how the vendor adjusted, if necessary, the campaign to achieve the desired results.
Question 12
Posted: 6/16/2020
Question: It is our understanding that we are to complete and return the PDF "Post COVID Documents" completed with our response, correct? Could you please confirm how you would like the notarized item, Affidavit Concerning Payment of Child Support, submitted? Is a copy acceptable or would you like the original mailed?
Response: Yes. A copy is acceptable and the recommended vendor will need to provide hard copies upon request.
Question 13
Posted: 6/16/2020
Question: Hi, my legal team has a question in regards to the insurance submission. We want to make sure our coverage aligns with Lee's request (including the wordings). Would it be possible to submit our revised terms for the insurance given that we comply with the coverage $?
Response: You may submit your legal's revised terms for consideration with your proposal.
Question 14
Posted: 6/17/2020
Question: In section 4.4.6 Reporting and Recommendations, please define qualitative data. What type do you need?
Response: We will issue the response to this question in an addendum today.
Question 15
Posted: 6/17/2020
Question: Are you looking to choose only one vendor for this project? Or will you consider multiple ones who work together?
Response: We are not married to one solution to achieve the 2020-2021 marketing and recruitment goals of Lee College and we are seeking the best option for the college and would be open to a multiple vendor proposal.
Question 16
Posted: 6/17/2020
Question: I have a question on the proper way you would like for the bid to be submit. In the word document, RFP DIGITAL AD SERVICES, most of the fill in the blank parts (SEO, PPC, LANDING PAGE, PRINT) are not pertain to our services (TV & Streaming). In this case, would I just submit that word document signed and also submit a powerpoint/PDF of my actual proposal that lists the pricing, services, impressions, reporting, and more for Lee College?
Response: Please answer all questions applicable to the services offered by you as a vendor. If a service requested is not applicable, please indicate how your proposal will attempt to address this need with the services the vendor does offer to ensure the needs of Lee College marketing, recruitment and outreach goals are met.
Question 17
Posted: 6/18/2020
Question: Hello, I have a question on page 13, section 5.1. Regarding Task: 8 & 9 both state the Liberty Vindicator price for (24) digital ad placement. Please confirm that the Liberty Vindicator ads cost need to be in both sections. Thank you
Response: That is a typo. Task 8 should the Baytown Sun and Task 9 the Liberty Vindicator.
Posted: 6/4/2020
Type of Addition: Addendum
Overview:
The purpose of this addendum is to respond to questions that have been asked regarding the Digital Advertising RFP. Please see the attached document.
Documents:
Posted: 6/18/2020
Type of Addition: Addendum
Overview:
The purpose of this addendum is to supplement section 4.4.6 of the Digital Advertising Services RFP No.
200625-01 where we were asked to better define the qualitative data we expect to be reported on by the awarded vendor. Please see the attachment.
Also, as we near the due date for your proposals we would like to take this opportunity to ask that when you submit your proposals to please upload documents in one file, or as few as possible, with the exception of your pricing.
Documents:
Posted: 6/18/2020
Type of Addition: Addendum
Overview: The purpose of this addendum is to inform you of an error on page 13 section 5.1. Please see attached addendum document.
Documents:
Posted: 7/29/2020
Type of Addition: Award Information
Overview: We appreciate everyone's interest in working with Lee College and the time you took to prepare your proposal. This is to inform you that the contract for Lee College Digital Advertising has been awarded to AdTaxi.
Amount: $210,000.00
Posted: 9/17/2020
Type of Addition: Post Bid Word
Overview: If this ever goes out for rebid, it would be a good idea to review all addendum information and incorporate it into the new RFP to avoid future questions.
Posted: 5/26/2020
Question: On page 3 of the RFP document it states that Historically, Lee College has spent up to $200,000 annually for the services contained within the RFP. Is that $200,000 for agency services/fees or is that the total spend including media? What has been Lee College's past media budgets/annual spend?
Response: On page 3 of the RFP document it states that Historically, Lee College has spent up to $200,000 annually for the services contained within the RFP. Is that $200,000 for agency services/fees or is that the total spend including media? The total spend will be $200,000 including agency services/fees and media. The media spend is traditionally between $200,000-250,000 annually. What has been Lee College's past media budgets/annual spend? The exact amount is not readily available at this time, only that it is traditionally between $200,000-250,000 annually.
Posted: 5/27/2020
Question: Is the selected firm required to have an office in Texas? Is there a preference for Texas-based firms vs. out of state? Will in-person meetings be required? What is the frequency? Is there an incumbent firm / vendor who will potentially be responding to this RFP as well? Can you clarify the budget available for this scope?
Response: Is the selected firm required to have an office in Texas? No Is there a preference for Texas-based firms vs. out of state? Lee College follows State of Texas Preference Laws. Therefore, location can be a factor. Will in-person meetings be required? No What is the frequency? A minimum of 12 virtual meetings during the duration of said contract. Is there an incumbent firm / vendor who will potentially be responding to this RFP as well? Lee College has worked with several firms in the past, two of which have shown interest and may compete. Can you clarify the budget available for this scope? The total budget allocated is $200,000.
Posted: 6/2/2020
Question: Does Lee College have online courses? Will we be able to access your current Paid Search account? Historic Enrollment Breakdown by geography (i.e.: How much of their enrollments come from Houston? Local area? State? Other markets?) Will there be a need to build a landing page (Reference: Appendix A - Pricing)? Under Appendix A breakdown, is this how we are separating/allocating the $200k? Where are sending Paid Search Traffic (Landing page or main page) Where are we sending FB Traffic (Landing page or main page) Will Contractor be expected to make any changes to College website(s) to implement optimization recommendations, or simply provide the recommendations? Will Contractor be expected to provide content for publishing on College website(s), for example, blog posts, or simply provide guidance on topics, keywords, etc.? For the thirty (30) day analysis, is that the 30 days immediately preceding the commencement of work by Contractor or a different date range? When is that analysis expected to be delivered by Contractor to College? The Scope of Work for SEO (4.4.3) indicates research and reporting, while the Proposed Solution (4.5.7) asks for an outline of "on-page optimization offerings". Is Contractor expected to make on-page optimizations for purposes of SEO or in support of another aspect of the overall campaign? Do you do High School Recruiting Is the $200,000 budget just for media spend or does it include agency fees?
Response: 1st half of response to questions: 1. Lee College does offer online courses. 2. Lee College does not currently have a paid search account. 3. The majority of enrollment of Lee College comes from within our service area, which encompasses the following zip codes: 77336, 77369, 77514, 77520, 77521, 77522, 77532, 77533, 77535, 77538, 77560, 77561, 77562, 77564, 77575, 77580, 77582, 77585, 77597 4. Appendix A speaks to how the $200,000 budget will be allocated over marketing and campaign fees and management. 5. Both Paid Search and Social Media traffic are sent to different pages within the Lee College website based on the content and or campaign. 6. Contractor will NOT be required to make changes to the Lee College website. Recommendations for SEO, key words and topics, etc. are, however, required.
Posted: 6/3/2020
Question: Does Lee College have online courses? Will we be able to access your current Paid Search account? Historic Enrollment Breakdown by geography (i.e.: How much of their enrollments come from Houston? Local area? State? Other markets?) Will there be a need to build a landing page (Reference: Appendix A - Pricing)? Under Appendix A breakdown, is this how we are separating/allocating the $200k? Where are sending Paid Search Traffic (Landing page or main page) Where are we sending FB Traffic (Landing page or main page) Will Contractor be expected to make any changes to College website(s) to implement optimization recommendations, or simply provide the recommendations? Will Contractor be expected to provide content for publishing on College website(s), for example, blog posts, or simply provide guidance on topics, keywords, etc.? For the thirty (30) day analysis, is that the 30 days immediately preceding the commencement of work by Contractor or a different date range? When is that analysis expected to be delivered by Contractor to College? The Scope of Work for SEO (4.4.3) indicates research and reporting, while the Proposed Solution (4.5.7) asks for an outline of "on-page optimization offerings". Is Contractor expected to make on-page optimizations for purposes of SEO or in support of another aspect of the overall campaign? Do you do High School Recruiting Is the $200,000 budget just for media spend or does it include agency fees?
Response: 2nd half of response to questions: 7. Contractor will NOT be required to provide content for the website. 8. The 30-day analysis is immediately preceding work by Contractor. 9. The analysis should be delivered to college on an on-going basis to allow for adjustments and creation of marketing materials and allow for the immediate launch following analysis. 10. Contractor is expected to make recommendations on campaign and website optimizations, but will not be required to implement any website optimizations. Advertising optimizations, however, will fall to the Contractor after recommendations are discussed and approved by Lee College. 11. Lee College actively recruits to all service area high schools. 12. The $200,000 is the cost of the entire campaign including media spent and agency fees.
Posted: 6/4/2020
Question: 1. What has Lee College’s historical split been between digital and traditional media? 2. Is the forthcoming campaign envisioned to be focused on specific programs or academic areas, or is it going to be more of a general college-wide awareness effort? 3. Are monthly/annual rate items A - I on page 14 pricing sheet supposed to be based on the scenario pricing on page 12? Or is Lee College looking for recommended retainer fees for each service area in A-I to address ad hoc project needs?
Response: 1. While Lee College has traditionally occupied the traditional media space more than digital. This was under a different president and marketing director and will not be the trend going forward. 2. The campaign focus will be on branding and awareness campaigns. We are working towards changing the image of Lee College and community colleges in general in the Gulf Coast region. 3. We are looking for recommended retainer fees or each service.
Posted: 6/4/2020
Question: Did I hear correctly on the call that the College is going to be launching a new website? If so, what's the target date?
Response: Yes. The target date for the new website is 8/15.
Posted: 6/8/2020
Question: 1. For our programmatic and TradeDesk (Display) platforms, we typically offer an all-inclusive CPM pricing model which includes the strategy, media planning, buying and reporting related to those platforms. Would Lee be open to a more all-inclusive pricing with those types of platforms & tactics (while sticking to more of a pass through model with social platforms and Search campaigns)? 2. Is there a percentage of the budget that the College would like used on traditional media? 3. Will the vendor be given full admin access to Google Analytics, to set-up needs and analyze the data that is acquired. 4.Is the college currently capturing data related to conversions/enrollments? 5.For SEO, how many competitors will be added to the list for reporting? 6.Scoring Criteria: What percentage of the 25% for vendor experience is allocated to “past relationship with the institution”? 7. The kickoff meeting says that it is to be done virtually, does that mean all meetings can be done that way? 8. Are” in-person” meetings mandatory or would teleconferencing be acceptable since there are a lot of back and forth differences in the document?
Response: 1. We have no objection to the all-inclusive CPM pricing model. Please make sure that we receive a breakdown of cost for each tactic used, as well as the percentage of the budget allocated toward said tactic. 2. No, we are looking for a comprehensive plan to best expands brand recognition and presence, but are not married to any one medium to achieve that goal. 3. Yes, the vendor will be given full access to college Google Analytics account. 4. We are currently capturing data on the performance of all marketing initiatives and the number of leads generated, but do not have a CRM in place to deal with conversion and enrollments. 5. Between 6-10 community colleges is the Gulf Coast Region. Some of these colleges have multiple campus and we may want to look at each campus individually. 6. None. Vendor experience evaluation will be focused on analyzing a vendor’s experience working in higher education, specifically 4-year and community colleges. 7. Due to the COVID-19 pandemic, it is reasonable to believe that most if not all meeting can be handled virtually. 8. Teleconferencing meeting would be acceptable. However, we reserve the right to request an in-person meeting if we feel it is necessary to meet the college objectives.
Posted: 6/9/2020
Question: Per the RFP it states that Lee College does not have an existing Paid Search Campaign. If that is incorrect, are we able to do a full analysis on Lee College current campaign? Will the focus be for graduate programs or strictly undergraduate programs?
Response: Lee College is a community college and thus does not offer graduate programs. Lee College has contracted with companies in the past to handle paid search campaigns. We, however, do not place these campaigns ourselves and do not have access to the analytics attached to these platforms except via the vendors dashboards. We cannot give access to competitors dashboards for analysis. If access to the analytics is not required, we have no objection to any analysis or critique of current marketing efforts.
Posted: 6/10/2020
Question: I sent up your terms and conditions to our legal department and they sent back a few minor modifications. How do I send those to you?
Response: We are not accepting changes to our terms and conditions at this time. You may include, for consideration, the terms and conditions you are not able to comply with and the modifications your legal department is requesting with your RFP response.
Posted: 6/10/2020
Question: Can an additional power point presentation be uploaded to Vendor Registry along with the RFP form that lists our pricing?
Response: You may submit a PowerPoint as a separate file with your RFP response and pricing form.
Posted: 6/15/2020
Question: For the Vendor Experience portion, is it required to provide a person of contact with contact information for each case study? Is the focus of this section to review the success of comparable campaigns or to contact each individually for a reference.
Response: We would like contact information for all past performance information submitted. The focus of this section is to evaluate the effectiveness of the marketing campaigns and gain an understanding of what the vendor learned during the campaign and how the vendor adjusted, if necessary, the campaign to achieve the desired results.
Posted: 6/16/2020
Question: It is our understanding that we are to complete and return the PDF "Post COVID Documents" completed with our response, correct? Could you please confirm how you would like the notarized item, Affidavit Concerning Payment of Child Support, submitted? Is a copy acceptable or would you like the original mailed?
Response: Yes. A copy is acceptable and the recommended vendor will need to provide hard copies upon request.
Posted: 6/16/2020
Question: Hi, my legal team has a question in regards to the insurance submission. We want to make sure our coverage aligns with Lee's request (including the wordings). Would it be possible to submit our revised terms for the insurance given that we comply with the coverage $?
Response: You may submit your legal's revised terms for consideration with your proposal.
Posted: 6/17/2020
Question: In section 4.4.6 Reporting and Recommendations, please define qualitative data. What type do you need?
Response: We will issue the response to this question in an addendum today.
Posted: 6/17/2020
Question: Are you looking to choose only one vendor for this project? Or will you consider multiple ones who work together?
Response: We are not married to one solution to achieve the 2020-2021 marketing and recruitment goals of Lee College and we are seeking the best option for the college and would be open to a multiple vendor proposal.
Posted: 6/17/2020
Question: I have a question on the proper way you would like for the bid to be submit. In the word document, RFP DIGITAL AD SERVICES, most of the fill in the blank parts (SEO, PPC, LANDING PAGE, PRINT) are not pertain to our services (TV & Streaming). In this case, would I just submit that word document signed and also submit a powerpoint/PDF of my actual proposal that lists the pricing, services, impressions, reporting, and more for Lee College?
Response: Please answer all questions applicable to the services offered by you as a vendor. If a service requested is not applicable, please indicate how your proposal will attempt to address this need with the services the vendor does offer to ensure the needs of Lee College marketing, recruitment and outreach goals are met.
Posted: 6/18/2020
Question: Hello, I have a question on page 13, section 5.1. Regarding Task: 8 & 9 both state the Liberty Vindicator price for (24) digital ad placement. Please confirm that the Liberty Vindicator ads cost need to be in both sections. Thank you
Response: That is a typo. Task 8 should the Baytown Sun and Task 9 the Liberty Vindicator.